Boost morale … slash turnover … and send your career skyrocketing.

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Hiring for Attitude

“If you don’t have a good attitude, we don’t want you, no matter how skilled you are. We can change skill levels through training. We can’t change attitude.”
-Herb Kelleher, Founder
Southwest Airlines

A study by Leadership IQ found that 46% of new hires are either fired or disciplined within their first 18 months. And in a staggering 89% of those cases, the reason for the action isn’t incompetence, but attitude: poor motivation, bad temperament, or emotional issues.

As Herb Kelleher says, you can teach technical skills, but you can’t teach attitude. To help you make great hires every time, Business Management Daily has teamed up with a leading consultant and speaker on an amazing new webinar: Hiring for Attitude.

Register now

Join us May 3 for this important new event. Mark Murphy, Chairman and CEO of Leadership IQ, will share secrets from his book Hiring for Attitude: A Revolutionary Approach to Recruiting Star Performers with both Tremendous Skills and Superb Attitude.

You'll discover:
  • Why attitude counts
  • The “3-3-3” exercise to determine an applicant’s attitude
  • Characteristics of high AND low performers
  • 9 sample interview questions – and how to ask them
  • Case studies of attitude-based hiring
  • 4 warning signs of bad-attitude applicants
  • How to interpret the answers you get
  • The 5-step Universal Hiring Question
  • Steps for effective evaluation
  • And much more!
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Mark will also focus on Southwest Airlines’ hiring process. They offer pilots the chance to try on the airline’s trademark brown shorts during the interview process. Those who accept show they share Southwest’s culture of fun. Those who decline are shown the door.

Mark will help you identify your own “brown shorts” company traits – helping you not only explain your culture to applicants, but clarifying it for yourself. Imagine the value of hiring someone who not only fits the job description, but also fits in!

Because this is a webinar, there is NO LIMIT to the number of company leaders, HR specialists, and hiring managers you can invite to participate. You can also ask Mark your hiring-related questions, and get custom answers (as you hear the questions your colleagues are asking, too).

Armed with the knowledge you’ll glean from Hiring for Attitude, you’ll boost morale … slash turnover … and send your career skyrocketing. And all this success will do wonders for YOUR attitude!


Adam Goldstein, Publisher
Business Management Daily

P.S. FREE Bonus Gift. The first 50 people to register for Hiring for Attitude will receive Great HiresEvery Time. This Special Report describes the “perfect candidate”– and how to find them … how to avoid interviewing pitfalls … strategies for negotiating salary and benefits … and much more. It’s a $39.95 value, but this PDF download is yours free – IF you’re among our first 50 registrants.

P.P.S. Your satisfaction is unconditionally guaranteed. If Hiring for Attitude fails to meet your needs, just let us know.  We will refund 100% of your tuition – every penny you paid. Your course materials and FREE bonus gift are yours to keep. No hassles, no questions asked.

Register now

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Date: Friday, May 3
Time: 1 to 2:15 p.m. ET

Early Registration Bonus:

The first 50 people who register will receive a free copy of Great Hires – Every Time, our 60-page Special Report that guides you through the whole hiring process, from attracting qualified applicants, to navigating the interview process, to choosing the No. 1 candidate. The book includes several hiring checklists and model forms, including a telephone screening form and interview evaluation form. A $39.95 value, this PDF download is yours free – IF you act now.

About Your Speaker:

Mark Murphy, founder and CEO of Leadership IQ, is one of the country’s leading management and communication experts. Mark has been featured in Fortune, Forbes, Business Week, U.S. News & World Report, The Washington Post, the Los Angeles Times and more. He has also appeared on ABC’s 20/20, CBS News, Fox Business News and NPR, and has lectured at Harvard Business School, Yale University and more. His clients include Microsoft, IBM, GE, MasterCard, Merck, AstraZeneca, MD Anderson Cancer Center, Johns Hopkins and hundreds more. Mark is also the author of several best-selling books including HARD Goals, Hundred Percenters, Generation Y and the New Rules of Management, and The Deadly Sins of Employee Retention.

Who Should Attend:

  • HR professionals
  • Supervisors and managers
  • Executives
  • Office managers
  • Business owners

Since this is a webinar, you and your entire staff can attend in the comfort of your office or conference room for one low price! You may include as many people as you wish while listening on a single phone line.

Pricing Options:

Unlimited number of participants at one site. Contact us for multi-site discounts.

Webinar: $197
CD & Video Recording(mp4): $197
Webinar, CD & Video Recording(mp4): $297

Can't attend the webinar? We'll reserve a CD in your name.

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Credit Hours:

This event has been approved for 1.25 credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI).

"The use of this seal is not an endorsement by HR Certification Institute of the quality of the program. It means that this program has met HR Certification Institute's criteria to be pre-approved for recertification credit."
This event is sponsored by:
Business Management Daily
7600A Leesburg Pike, West Building, Suite 300 • Falls Church, VA 22043-2004
(800) 543-2055 • Customer@BusinessManagementDaily.com