Sample public relations manager job description and interview questions

Are you looking to hire and need the perfect public relations manager job description to bring in top talent? Hiring is a lengthy and costly process so it’s best to get it right the first time — and that means bringing the best applicants into the interview process. This job description template will help you understand the role of an accountant and what to look for in potential candidates.

In this BusinessManagementDaily.com article, we cover:

  • How to properly hire a qualified public relations manager for your company.
  • Key responsibilities of the public relations manager position.
  • Interview questions for hiring a suitable public relations manager.

So, before you hire a public relations manager for your business, read all about public relations manager duties to help you make the right decision.

Public relations manager job description

Position: Public relations manager

Salary Range: It’s a good idea to include a salary range for your position to avoid having applicants that might later reject an offer.

COVID Compliance Event

Reports To: Who will the public relations manager report to in your company?

Public relations manager job description

We are seeking someone to plan and direct public relations programs designed to create and maintain a favorable public image for the company. This individual will formulate policies and procedures related to those public relations programs. He/she will also assign, supervise, and review the activities of staff members; evaluate advertising and promotion programs for compatibility with PR efforts; manage special events such as sponsorship of sports, parties introducing new products, or other activities, in order to gain public attention through the media without advertising directly; and establish and maintain effective working relationships with local and municipal government officials and media representatives.

Plans and directs public relations programs designed to create and maintain a favorable public image for the company. Formulates policies and procedures related to those public relations programs, working with executive management.

PR manager qualifications & skills

The ideal candidate must confer with labor relations managers to develop internal communications that keep employees informed of company activities; observe and report on social, economic, and political trends that might affect the company’s image; facilitate consumer relations and the relationship between parts of the company, such as managers and employees and different branch offices; and identify main client groups and audiences (e.g., newspapers, community organizations) and determine the best way to communicate publicity information to them.

Additional qualifications include:

  • Two to four years of experience in corporate PR is a must.
  • Bachelor’s degree in Journalism or related field is required; master’s degree preferred
  • Must have strong interpersonal and communication skills.
  • Impeccable track record with previous jobs
  • Excellent interpersonal skills
  • Solid marketing communications skills + writing skills
  • Legitimate problem-solving ability
  • Public speaking experience
  • Professional handling of public affairs
  • Effective media strategy ability

Public relations manager responsibilities and duties

Below are approximations of the amount of time you’ll spend carrying out key functions of the position.

Percentage of Job Duty
______ % Assign, supervise, and review, the activities of public relations staff.
______ % Evaluate advertising and promotion programs for compatibility with Public Relations efforts.

______ %

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

______ %

Direct activities that promote and implement communication strategies and information programs.
______ % Manage special events such as sponsorship of sports, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.

______ %

Establish and maintain effective working relationships with local and municipal government officials and media representatives.

______ %

Observe and report on social, economic, and political trends that might affect the company’s image.

______ %

Facilitates consumer relations and the relationship between parts of the company, such as managers and employees and different branch offices.

______ %

Identifies main client groups and audiences (e.g., newspapers, community organizations) and determines the best way to communicate publicity information to them.

______ %

Managing social media outlets like Instagram, Facebook, Twitter, etc… and online job boards like LinkedIn.

______ %

Managing press conferences/media coverage and media inquiries.

______ %

Developing sound communications plans.

______ %

Maintaining a strong corporate image.

______ %

Crisis communications.

______ %

Act as a public spokesperson for the company.

______ %

Plan, launch, and oversee PR campaigns.

______ %

Developing media kits.

______ %

Creating partnerships between companies.

Education/Background

A Bachelor’s degree in Journalism or a related field is required. Additionally, the candidate should have two to four years of full-time corporate PR work experience.

Public relations manager interview questions

Once you bring in great candidates, consider some interview questions for achieving the best results for hiring a public relations manager. These questions will help you distill the traits or qualities you want out of your public relations manager using the answers given. Use a 1-5 rating system to grade the applicant’s answers.

You may also require a cover letter from applicants. Here are a few interview questions to consider:

  • Have you ever made a decision or suggestion that drastically changed public relations procedures in your firm?
  • We all run into frustrating situations at work. Tell me about a couple of public relations problems that you’ve run into and what you did to overcome them.
  • What makes you stand out among your peers?
  • Tell me what you do to stay current on legal and regulatory issues that affect your position.
  • What new ideas or skills would you bring to this job that you can’t utilize at your current job?
  • What are some of the measurements that you use to determine the success of a PR program?
  • If you had one accomplishment to brag about from your previous job, what would it be?
  • What was the best PR decision you ever made? What were the alternatives? How did you go about making it?
  • Pick an event in the news now and explain how you would handle the PR for it.
  • What’s the biggest PR mistake you ever made?

Wrapping up interview questions

Human resources: feel free to add additional questions to the list that may be specific to your operation.

Write an overall impression of the applicant, and give them an average rating of 1-5 for further comparison with other applicants.

You can also give upper management three recommendation choices:

  • Hire
  • Do not hire
  • Second interview

Follow the above formula for successfully hiring candidates for the public relations manager position. Don’t forget to spread wide when putting out job postings — the more online platforms you use for hiring, the better the candidates you’ll get. We hope this helped you hire the perfect public relations manager.