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Boost email response rates

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in Office Communication,Workplace Communication

Puzzled over low—or no—responses to your emails? They may be too complicated, according to findings by Boomerang, makers of productivity software. Here’s what the research tells us:

Keep emails short—but not too short. The research found that the sweet spot for emails is 75 or 100 words, both of which received a 51% response rate. Ten words received the lowest response—36%—and responses steadily and gradually declined after 100 words.

Write like a 3rd grader. Emails written at that level received the highest response rate—53%. On two ends of the spectrum, emails written at a kindergarten level received a 46% response rate, whereas emails written at a college level received the lowest—39%—rate. Bottom line: Use shorter words and shorter sentences.

Limit subject lines to 3–4 words. Such subject lines received the most responses at 48%, and rates gradually drop off as you add words. Worse, however, is to include no subject line at all, with response rates falling to 14%.

— Adapted from “7 Tips for Getting More Responses to Your Emails (With Data!),” Boomerang, http://blog.boomerangapp.com.

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