How can you increase your profits and get your business’s name out in front of the richest clients?
Some tax practitioners don’t realize that if you actively market your practice, you can dramatically grow your business. You don’t even need to have any marketing experience to make smart, effective moves to improve your bottom line.
Marketing can increase your client base ... generate new business ... and solidify your relationships with existing customers. You might even be able to take your firm from a struggling business to a thriving one. You’ll see rewards on both a financial and personal level.
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Dear Colleague,
Many tax professionals don’t show any inclination toward marketing their business. Why not? Maybe they don’t think they have the resources. Maybe they don’t know where to begin. Or maybe they just haven’t thought about it. But in today’s competitive business climate, can you afford not to market yourself?
Many tax professionals don’t show any inclination toward marketing their business. Why not? Maybe they don’t think they have the resources. Maybe they don’t know where to begin. Or maybe they just haven’t thought about it. But in today’s competitive business climate, can you afford not to market yourself?
As a CPA and publisher, I know how important it is to attract new clients to your business. When you know how to market yourself, your client base won't be the only thing that grows – your profits will, too.
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This collection of our best online tips – from the people who bring you The Tax Strategist newsletter – is designed to help you increase your profits without harming your budget. Every strategy is explained so that even the least marketing-savvy readers can easily apply it.
You’ll discover:
You’ll discover:
- The benefits of using a promo kit
- How to advertise your services without the use of a professional ad agency
- The best sources for referrals
- How to use the media as a marketing tool
- How oral marketing can be as effective as written marketing, and how the two can go hand in hand
- Why marketing your practice may improve your workplace
- The importance of creating a mission statement
- How distributing newsletters and handouts can help you hold onto customers
- Ways your involvement in your community – either publicly or behind the scenes – can increase your business
- Ways to reach your customers through e-mail and other online communication
- How to go about developing an annual marketing plan
- How to use direct mail, and how to determine whether you’re profiting from it
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I know marketing isn’t easy. It takes time and effort that you could be applying to other matters. But it’s critical to grow your business to its full potential. And you won’t be doing it alone. 12 Ways to Boost Your Practice’s Profits will guide you every step of the way.
Table of Contents
1. Develop an Annual Marketing Plan
2. Advertise Your Services
3. Improve Your Workplace Inside and Out
4. Use Direct Mail to Drum Up Business Referrals
5. Assemble a Promo Kit for Inquiries
6. Distribute Client Newsletters and Handouts
7. Use E-mail to Communicate With Clients
8. Create an Informative Web Site
9. Speak Out on Behalf of Your Practice
10. Expand Potential Sources of Referrals
11. Involve Yourself in the Community
12. Create Buzz Through the Media
Most tax practitioners aren’t marketing-savvy, but that’s okay. A lot of fundamental marketing ideas are based on persistence and common sense. Using a logical, thorough and systematic approach, you can reach a maximum level of effectiveness. And with 12 Ways to Boost Your Practice’s Profits, you’ll gain confidence to build your business using new methods you may never have considered before.
Sincerely,
Table of Contents
1. Develop an Annual Marketing Plan
2. Advertise Your Services
3. Improve Your Workplace Inside and Out
4. Use Direct Mail to Drum Up Business Referrals
5. Assemble a Promo Kit for Inquiries
6. Distribute Client Newsletters and Handouts
7. Use E-mail to Communicate With Clients
8. Create an Informative Web Site
9. Speak Out on Behalf of Your Practice
10. Expand Potential Sources of Referrals
11. Involve Yourself in the Community
12. Create Buzz Through the Media
Most tax practitioners aren’t marketing-savvy, but that’s okay. A lot of fundamental marketing ideas are based on persistence and common sense. Using a logical, thorough and systematic approach, you can reach a maximum level of effectiveness. And with 12 Ways to Boost Your Practice’s Profits, you’ll gain confidence to build your business using new methods you may never have considered before.
Sincerely,
Phillip A. Ash, CPA
Publisher
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P.S. Remember, there’s absolutely no risk. If you don’t see how you can use these low-cost, low-risk tips to increase your client base and your profits, we’ll refund your entire purchase price – no questions asked – and you’ll have no further obligation.
P.P.S. Every business is about risk and reward. If 12 Ways to Boost Your Practice’s Profits isn’t everything I’ve said and more, you risk NOTHING. But if you don’t successfully market your practice, you risk EVERYTHING. Get your copy now!