Dear Professional:

Now that I’ve dazzled you with my poem, let me tell you a little secret. Six weeks ago, if you’d asked me to get up and speak what you just read, I’d have frozen like Bambi in the headlights.

I’m good with words – writing them, that is.  But I’ve never been comfortable talking in front of groups. Even small groups leave me dry-mouthed, stammering and utterly unimpressive.

Or at least they used to.

Now, I may not be the world’s most dynamic orator, but I know a few tricks to keep myself calm … hold my audience … and make my ideas come across. In short, I can now walk into any spotlight knowing I’ll walk out a winner!
 
And it all started – as every great American story does these days – with a Google search. I was up for a promotion – one that would require a great deal of creativity, product knowledge, and public speaking. As you have already read, I’ve never had a problem coming up with creative ideas. And, having worked for my company for nine years, I knew my product line cold.

The public speaking part?  Well, two out of three ain’t bad.  But for this kind of opportunity, two out of three ain’t enough.

I knew I had to master business presentations, so I googled “mastering business presentations.”  And what popped up at the top of page 1?  A little gem of a book called – wait for it – Mastering Business Presentations.

The most unnerving thing about presentations is that you can go in with winning ideas and still come out a flop – a very public flop.

What's really scary is that you can often do a slow-motion flop where every minute you're up there feels like an eternity. Your audience fidgets, your voice squeaks, you stumble over material ... and your fabulous message fizzles.

Fact is, though, you never have to risk any of that. EVER. Instead, you can walk into every presentation – big or small - absolutely confident you'll be a hit. 

That’s because there is a simple set of “Best Practices” – proven ways to research, organize, write and deliver powerful presentations. These tactics have already been audience-tested by legendary speakers like FDR and Abraham Lincoln and by high-profilers like Steve Jobs and Jerry Seinfeld.
 
Now, you can tap into all these Best Practices with Mastering Business Presentations.

This amazing guide to public speaking gives you step-by-step guidance for walking into the spotlight prepared. From leading small meetings to giving formal speeches to large crowds, you’ll be confident your presentation is built on:

*           Data dynamite – techniques that automatically turn
            dry statistics into exciting point-makers.
*           Invisible framework – organizers guaranteed to keep
            you and your audience focused on key points (no
            memorization needed!).
*           Ever-ready stabilizers – methods proven to energize
            your message as they minimize jitters, “flat notes,”
            glitches and even audience hostility.
.
Mastering Business Presentations delivers the secrets of some of the world’s greatest speakers to you. In its good-as-gold pages, you’ll discover how to:

* Keep listeners listening: The “Clusters of 3 Rule” quickly pares material down to your most memorable message.

* Make your points come alive: Forget Bartlett’s and canned stories! Here’s how to uncover – and use – compelling anecdotes.

* End with a splash: Just follow the 3 Gs – or use the Seinfeld Secret to turn seemingly quirky observations into a memorable, to-the-point conclusion.

* Distill your best message: Use techniques that speed you to your strongest points and make writing a snap. Hint: You don’t start by jotting down your ideas.

* Tenderize the toughest audience: Learn proven tactics for sprinkling diplomacy where it counts – and avoiding fuse-lighting mistakes.

•    And more!

No matter where or when you’re in the spotlight, count on these tactics to keep you cool,
clear and persuasive:

Chapter 1: Map Your Best Route
Learn how to match your presentation format to your business goals  ... tailor your approach to your audience ... pick the strongest evidence to make your point ... and guarantee you'll finish with a bang.

Chapter 2: Build Your Confidence
Use a special research technique that makes you an expert on any subject - fast ... ready-to-use “ad libs” that help you handle the unexpected ... openers guaranteed to win over any audience ... surefire tactics for making memorable points.

Chapter 3: Warm Up for a Cool Presentation
Learn how to use quick rehearsals to: cover every point without memorizing your speech  ... tune tone and body language for a sharp image ... plan “spontaneous” comebacks to tough questions ... and polish your timing.

Chapter 4: Care for Your Voice
Discover how to avoid hoarseness ... why not to clear your throat before your speech ... how to jog your way to a richer, more resilient voice ... what to avoid 12 hours before your speech ... how to keep your voice from cracking and squeaking ... how to speak – and pause – like a pro.

Chapter 5: Make It Snappy for Bigwigs
Learn an easy way to deliver powerhouse presentations in 5 minutes or less ... discover how to zero in on big ideas without sacrificing key details  ...  know what 9 topics always whet CEOs’ appetites ... communicate patience and poise – but still move fast!

Chapter 6: Charm a Small Group
Master the hidden dynamics of small-group settings ... know what crucial contacts to make before the presentation ... apply proven secrets for setting the stage ... learn how to stay in control – and in the spotlight ... what to do when a question stumps you ... or when tempers flare.

Chapter 7: Win Over Large Audiences
Words that turn listeners into active participants ... painting the vision ... 10 questions to answer before you take the stage ... the “Back Row” strategy ... how to keep slides from turning into sleeping pills.

Make sure your presentation will deliver results!

Did I get the promotion?  Actually, no – the boss’s nephew did.  (Guess I should have read Mastering Business Nepotism!)  But last week, I was asked to give a luncheon speech to a group of 40 business owners – a prospect that would have scared me half to death just six weeks ago.

Instead, armed with my newfound knowledge and confidence, I faced this crowd of powerful executives, and delivered a calm, persuasive, and thoroughly professional presentation. Two of the attendees want to talk to me about a job – and another wants to help me launch my own consulting business!

So …

     To change yourself from timid mouse
     To overnight sensation
     Get yourself a copy
     Of Mastering Business Presentations

The meter’s a bit off, but you get the point.  Order yours today!!

Sincerely,

Pat DiDomenico
Editorial Director

P.S. Remember, there’s absolutely no risk. And if you don’t immediately see how you can take command of every audience – and get their heads nodding in agreement with your points – we’ll refund your entire purchase price. No questions asked, and you’ll have no further obligation.

P.P.S.  You do NOT have to endure another heart-racing, sweat-soaked eternity waiting to be called to the podium. Armed with the secrets of persuasively charming the audience, you’ll have them eating out of your hand – and enthusiastically telling you “yes.” Get your copy of Mastering Business Presentations now!