Advertising Job Descriptions
OVERVIEW: Plans, coordinates, and directs advertising campaigns for clients, while adhering to an approved budget.
OVERVIEW: Plans and directs company advertising campaigns by identifying current and potential customer requirements, developing a campaign strategy to promote company products, and presenting proposals, concepts, copy, and mock-ups.
OVERVIEW: Writes copy for space and media advertising, brochures, newsletters, product releases, and other corporate communications.
OVERVIEW: Oversees and monitors policies and programs that produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department or the entire organization.