What would mean more to you … a “thank you” email from your organization’s CEO or a handwritten “thank you” note?
The answer is obvious. Handwritten notes carry a greater impact, communicate sincerity and can build stronger connections between managers, colleagues and business partners.
Still, the personal touch is rare. The average U.S. home received a personal letter only once every seven weeks in 2010, down from once every two weeks in 1987.
Advice: Go retro and incorporate handwritten notes into your recognition strategies—for employees, managers and even customers.
Many employers understand the power of the pen. Example: Sprint last year instituted “Thank You Thursdays,” on which employees wrote at least five thank-you notes to customers.
Effective handwritten notes follow basic guidelines, are sent to the right people for the right reasons and are used sparingly. Less is more.
7 steps to a powerful note
1. Write the letter shortly after the event that prompts it. Use letter stationery, not ordinary white copier paper. Write with a pen. Keep it short. Use a sincere but professional tone.
2. Get to the point. The first sentence should express thanks for whatever assistance the person provided. Mention why the person was helpful. Include details, if appropriate, such as the occasion, circumstances and date of the assistance.
3. Briefly cite the results of the person’s actions. People like to know that they were helpful—and the end result of their helpfulness. Example: “Thank you for helping with the lunch-and-learn event on Tuesday. We had a great turnout and it will truly help employees make better 401(k) decisions.”
4. Compliment the recipient without being cheesy. It makes the person feel good and encourages additional future assistance. Example: “You have a depth of insight that helped our project succeed.”
5. Express a desire to continue the professional relationship. Use a line such as “I look forward to the next time we can work together on a project.”
6. Avoid qualifiers that weaken the letter. Example: Don’t say, “I’m writing just to say thank you” or “I would like to thank you.” Instead, simply write, “Thank you for all the time spent doing the research that helped us winapproval for our proposal.”
7. End the letter with another thank-you and “Sincerely” or “Best Regards” followed by your first and last name. Proofread. Mail the letter to the person’s work address or drop it in his or her in-box.
Final tip: Don’t sell yourself in a thank-you note. It defeats the purpose.