• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

You have 30 seconds to impress me

by on
in Centerpiece,Office Communication,Workplace Communication

businessmen talkingWhen addressing senior executives, every minute counts. Make your point succinctly—without tangents or long stories—and end decisively.

Consider these structural frameworks when organizing your material:

1. What/why/action steps. Summarize what you want to convey in the first 30 seconds. Pinpoint what you expect your listeners to say or do as a result of your talk—and the core message you want to plant in their heads.

Then explain why your central point matters to the audience. Emphasize why they should care, why the stakes are high and why timing is crucial.

Conclude with action steps. Seek commitment for your proposal and make it easy for others to say yes.

2. Good/better/best. Give listeners a three-prong choice. Start with a good option, offer a better alternative and end with what you deem the best one. Highlight the pros and cons of each choice, perhaps using bulleted lists as a visual aid.

3. Start with the end. State your ­conclusion in your first sentence. This captures an audience’s attention and showcases your confidence. Then cite evidence that supports your conclusion.

Avoid the trap of opening with a history lesson (i.e., how we got here), data collection methods and analytical support. If you wait too long to draw your conclusion and ask for others’ commitment, you may lose your chance. Busy executives might cut you off.

— Adapted from Speaking Up, Frederick Gilbert, PSI Publications.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/34063/you-have-30-seconds-to-impress-me "

Leave a Comment