• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Keep prototypes ‘quick and dirty’

by on
in Best-Practices Leadership,Leaders & Managers

Your innovation methods should produce a bunch of ideas, including “crazy” ones.

After paring them down based on critique and analysis, have your designers try out the surviving ideas with “cheap and dirty” prototypes.

“Prototypes should command only as much time, effort and investment as are needed to generate useful feedback and evolve an idea,” says Tim Brown, CEO of the company IDEO. “The more ‘finished’ a prototype seems, the less likely its creators will be to pay attention to and profit from feedback. The goal of prototyping isn’t to finish. It is to learn about the strengths and weaknesses of the idea and to identify new directions that further prototypes might take.”

— Adapted from Freedom, Inc., Brian M. Carney and Isaac Getz, Crown Business.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/32178/keep-prototypes-quick-and-dirty "

Leave a Comment