High levels of employee engagement are critical in today’s competitive environment. And yet the vast majority of workers are either not engaged or are actively disengaged at work.
The critical skills for overcoming that gap: effective internal communication.
For organizations to succeed, executives, HR pros and administrative professionals must develop strategies to address not only engagement, but also related issues such as retention and talent attraction. This strategy must be in alignment with the organization's overall mission and culture.
There is an employee engagement crisis in America today. But there IS something you can do about it.
Join us March 7 for What's Wrong With Your Internal Communication Strategy — and How to Make It Right. Mary Ellen Slayter will present research, studies and successful practices that will give you the knowledge you need to select appropriate communication channels, including information on content marketing strategies… internal social networks/channels… and intranets.
In just 75 minutes, you will learn how to assess the effectiveness of your internal communications. You'll also find out how to develop and execute a plan to improve communication within your enterprise NOW.
The program will address the following topics:
- Why it's critical to integrate your communication strategy with organizational vision and strategic goals.
- The need to identify desired outcomes in employee perception and behavior to attain organizational goals.
- How to measure and evaluate current internal communications, which will lead to an understanding of what needs to change in employee perceptions, attitudes and access to information.
- The most effective ways to clarify the roles of organizational leaders, managers, employees and communication professionals.
- How to use technology to increase productivity and track workers’ engagement with your emailed messages.
- How to tap social media to foster healthy communication within your workforce.
- Tips and tricks to increase workers’ engagement with your companywide email messages.
You can also ask Mary Ellen Slayter your specific questions directly. And because this is a webinar, there is no limit to the number of colleagues you can invite to sit in on this interactive event.
Join us March 7 for What's Wrong With Your Internal Communication Strategy — and How to Make It Right to find out the strategies and tactics you need promote healthy, productive communications in your workplace.
Carolyn Frazier, Senior Editor
Administrative Professional Today
P.S. Special Registration Bonus. The first 50 people who register for What's Wrong With Your Internal Communication Strategy — and How to Make It Right will receive a hard-cover copy of Daniel Pink’s bestselling book, TO SELL IS HUMAN: The Surprising Truth About Moving Others, which hit #1 on The New York Times and Wall Street Journal bestsellers list. Bloomberg says the book "artfully blends anecdotes, insights and studies from the social sciences into a frothy blend of utility and entertainment."
P.P.S. We promise you'll be satisfied. If What's Wrong With Your Internal Communication Strategy — and How to Make It Right fails to meet your needs, let us know. We’ll refund 100% of your tuition — no questions asked — but your course materials and book are yours to keep. It’s that simple.
Date: Friday, March 7
Time: 1 to 2:15 p.m. ET
Early Registration Bonus:
The first 50 people to register will receive a hard-cover copy of Daniel Pink’s bestselling book, TO SELL IS HUMAN: The Surprising Truth About Moving Others. The 260-page book offers a fresh look at the art and science of all types of selling. As he did in Drive and A Whole New Mind, Pink draws on social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), describes the six successors to the elevator pitch and the five frames that can make your message clearer and more persuasive. The practical insights will change how you see the world and transform what you do at work and at home.
About Your Speaker:
Mary Ellen Slayter is editor of Administrative Professional Today and managing director of Reputation Capital Media Services. Before creating her own content marketing firm, she served as director of content development and a senior general business and finance editor at SmartBrief, a leading publisher of email newsletters. She also spent 8 years at The Washington Post, where she authored the Career Track column and worked as an editor in the business news department. She has a master’s degree in journalism from the University of Maryland and a B.S. in agronomy from Louisiana State University. That means she can correct the pH of your lawn, as well as the errors in your communications strategy.
Who Should Attend:
- HR professionals
- Supervisors and managers
- Administrative professionals
- Office managers
- Business owners
Since this is a webinar, you and your entire staff can attend in the comfort of your office or conference room for one low price! You may include as many people as you wish while listening on a single phone line.
Multimedia CD & Download: $197
Webinar, Multimedia CD & Download: $297
Unlimited number of participants at one site. Contact us for multi-site discounts.
Can't attend the webinar? We'll reserve a recording in your name.
How do webinars work?
We promise you'll be satisfied.
This event is certified for credit hours toward the American Society of Administrative Professionals’ (ASAP) Professional Administrative Certificate of Excellence (PACE). For more information, visit www.asaporg.com.