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Authentic Persuasion: How to Pitch Anything to Anyone

How do you get people to think and behave a little differently? Persuade them.

Persuasion is an art. If you push too hard, you will risk being aggressive. If you nudge too lightly, you may turn into a pest. It’s frustrating when you believe in your idea, product or project but struggle to convince others of its importance.

But you can learn this important skill! The power to influence people to get what you want is sometimes all it takes to be successful.

A myth about persuasion is that it is manipulation, which feels inauthentic to most of us.

But authentic persuasion is really about understanding a genuine need, and addressing it in a way that accepts and responds to others’ points of view.

Persuading others is pretty easy when you understand the 4-point formula for success.

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What You’ll Learn:

  • Why people struggle to accept change – and how easily they can be brought around.
  • How and why authentic persuasion is a critical leadership skill.
  • The “real reasons” people don’t agree with you.
  • How to use persuasion to motivate others.
  • The difference between a poor “pitch” and an effective one.


  • The 4-point InPower Persuasion Formula that you can use to convince (almost) anyone of (almost) anything.
  • A checklist to help you build a good pitch.
  • A process map to persuading others.

Persuasion is not just for salespeople and their prospects. It’s something everybody needs to learn to get along and get ahead.


Mary Ellen Slayter
Editor, Administrative Professional Today

P.S. Your satisfaction is unconditionally guaranteed. If Authentic Persuasion: How to Pitch Anything to Anyone fails to meet your needs, we will refund every penny you paid — no hassles, no questions asked.

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 Hear a Free 90-Second Clip of
Authentic Persuasion:
How to Pitch Anything to Anyone

from Dana Theus:

About Your Speaker:

Dana Theus is President & CEO of InPower Consulting and the founder of InPower Women. Founded on the principle that external effectiveness is gained & maintained by managing internal (personal) power, InPower Coaching offers an enlightened, practical & highly effective approach to leadership development. Capitalizing on a 25-year business career in marketing/business development, strategic planning, leadership development and coaching, Dana has worked for Fortune 100 companies, entrepreneurial startups, government and military agencies and nonprofits.

Who Should Listen:

  • Administrative assistants
  • HR professionals
  • Supervisors and managers
  • Executives
  • Office managers
  • Business owners
This recording is sponsored by:
Business Management Daily
7600A Leesburg Pike, West Building, Suite 300 • Falls Church, VA 22043-2004
(800) 543-2055 •