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Marketing Job Descriptions

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OVERVIEW: Analyzes marketing problems and opportunities, and coordinates the preparation and procurement of materials for successful packaging, advertising, and promotion of company products.

OVERVIEW: Researches and analyzes market data to identify marketing opportunities and resolve marketing problems.  Assists the Marketing manager in all planning operations and maintains the company's marketing database on a daily basis.

OVERVIEW: Performs daily maintenance of the company's marketing database, including catalogs, key codes, and customer/prospect files.  Follows up on questions submitted by customers, and assists Marketing manager in all planning operations.

OVERVIEW: Assists sales and marketing management with communications media and advertising materials to effectively represent and publicize the company's products and services to customers and prospects.

OVERVIEW: Responsible for the development and implementation of the marketing/sales aspects of the annual corporate business plan.  Directs and coordinates all operations of the Marketing and Telemarketing departments.

OVERVIEW: Develops and coordinates all marketing, sales, and promotional efforts on behalf of the company and its product lines.  Coordinates marketing activities to ensure growth, product/service development, internal communications, quality control, profitability, and operating cost efficiency.

OVERVIEW: Determines customers' needs and identifies potential products by developing marketing strategies and determining specifications, pricing, and manufacturing timetables.  Works closely with the Engineering and Manufacturing departments to establish production and sales costs, and delivery schedules.

OVERVIEW: Monitors, coordinates, and assumes responsibility for producing written and visual promotional materials.  Controls internal and external production schedules.  Writes and designs promotional letters, brochures, and video scripts.  Schedules and assigns Marketing employees for promotion work, follows up on work results, and reviews merchandising activities to determine staffing needs and additional sales promotion programs.

OVERVIEW: Performs a range of functions in support of market research, customer service monitoring, market assessment, and promotion program evaluation activities.