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Business Management

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When the ad’s intent is to generate a response, copy trumps art, says marketing consultant Ruth Stevens, writing in Direct (12/08, p. 16). In a visual society, why is copy more important than graphics?
I always feel awkward when I have a bad meal in a restaurant and the server asks, “How’s everything?” I get the feeling that the question is no more sincere than the telemarketer who asks “How are you today?”
If you are an Internet information marketer or aspire to be one, here are some rules that can help you maximize your online revenues this year.
Whenever there is a recession, all the ad magazines run articles extolling to their readers the importance of continuing to advertise in a recession. Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving.

No one expects bad things – and by bad, I mean catastrophically bad – to happen to them. Yet terrible tragedies happen to people who didn’t expect them every day of the year. You can’t take a vaccine to immunize yourself against ill fortune. But you can prepare for disasters before they happen.
Want to get into information marketing, but are intimidated by the idea of having to create a product?
As I see it, there are 6 factors responsible for any individual’s success or lack thereof, especially in business and wealth building.
I just heard a radio spot for Tony Robbins offering an interesting twist on using the web for fulfillment.

Maximize Online Marketing ROI

by on September 1, 2009 2:30pm
in Business Management

What online marketing technique generates the highest ROI for customer acquisition?
I have always contended that social networking is not a cost-effective use of the solopreneur’s time. Now data from a new survey by Michael Stelzner confirm it.
We constantly hear about this blogger or that blogger getting paid big bucks to blog or landing a lucrative book deal based on their blog (I actually did the latter myself). But these lucky rich bloggers are decidedly the exception, not the rule.
I saw an e-mail exchange today between a famous sales trainer and a successful information marketer and copywriter. In it, the sales trainer arrogantly proclaimed: “Marketing is for people who can’t sell.”
As I see it, the potential of blogging as a negative force hurting your product sales is actually greater than its potential as a positive force spurring sales.
A survey of 741 small and mid-size businesses (SMBs) by Breeding Business Information (BBI) revealed that SMBs prefer print over the Internet as a source of product information.
The Internet is where it’s at in marketing today, and online video is exploding.
During a recession, many businesses experience a decrease in revenues. Amazingly, a number are implementing what has to be the stupidest recession-fighting business strategy ever devised: charging customers MORE to make up for the lost revenue.
The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.
Today is the Federal Trade Commission (FTC) deadline to comply with the 2003 Fair and Accurate Credit Transactions Act’s (FACTA) Identity Theft requirements. Dubbed the “Red Flag Rules,” Sections 114 and 315 of FACTA require that all financial institutions and creditors create and implement a written program for “detection, prevention and mitigation” of identity theft. 
There are proven techniques you can use to increase any ads pulling power, whether your main goal is inquiries or image. Here are 31 techniques that can work for you.
Here’s a question I’ve been curious about: should marketers add blogging to their arsenal of marketing tactics? Or is it — as I suspect — an utter waste of time? A pure vanity publication that won’t pay you back for your effort?
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