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Bob Bly

JJ, a marketing consultant who is an advocate of social media, confided in me that to get significant results takes 10 to 15 hours of participation a week — EVERY week. For most of us, that’s time we don’t have to spare. So I’m wondering: do you think a company or solopreneur can PAY someone to handle all of their social networking for them?

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Last night I saw a Burger King TV commercial in which two guys dressed
in hamburger costumes go to Wendy’s to order hamburgers, only to
conclude that Wendy’s doesn’t offer burgers as good as BK.

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Normally, by the time you read about a new idea in marketing, it’s too
late for you to stand out as an early adopter, because the early
adopters are all already using it. But online video is a growing trend, and it’s NOT too late for you to boost your online conversions, sales, and traffic with it!

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When the ad’s intent is to generate a response, copy trumps art, says marketing consultant Ruth Stevens, writing in Direct (12/08, p. 16). In a visual society, why is copy more important than graphics?

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I always feel awkward when I have a bad meal in a restaurant and the server asks, “How’s everything?” I get the feeling that the question is no more sincere than the telemarketer who asks “How are you today?”

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If you are an Internet information marketer or aspire to be one, here
are some rules that can help you maximize your online revenues this year.

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Whenever there is a recession, all the ad magazines run articles extolling to their readers the importance of continuing to advertise in a recession. Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving.

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No one expects bad things – and by bad, I mean catastrophically bad – to happen to them. Yet terrible tragedies happen to people who didn’t expect them every day of the year. You can’t take a vaccine to immunize yourself against ill fortune. But you can prepare for disasters before they happen.

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Want to get into information marketing, but are intimidated by the idea of having to create a product?

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As I see it, there are 6 factors responsible for any individual’s
success or lack thereof, especially in business and wealth building.

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I just heard a radio spot for Tony Robbins offering an interesting twist on using the web for fulfillment.

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Maximize Online Marketing ROI

by Bob Bly on September 1, 2009 2:30pm

in Business Management

What online marketing technique generates the highest ROI for customer acquisition?

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I have always contended that social networking is not a cost-effective use of the solopreneur’s time. Now data from a new survey by Michael Stelzner confirm it.

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We constantly hear about this blogger or that blogger getting paid big bucks to blog or landing a lucrative book deal based on their blog (I actually did the latter myself). But these lucky rich bloggers are decidedly the exception, not the rule.

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I saw an e-mail exchange today between a famous sales trainer and a successful information marketer and copywriter. In it, the sales trainer arrogantly proclaimed: “Marketing is for people who can’t sell.”

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As I see it, the potential of blogging as a negative force hurting your product sales is actually greater than its potential as a positive force spurring sales.

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A survey of 741 small and mid-size businesses (SMBs) by Breeding Business Information (BBI) revealed that SMBs prefer print over the Internet as a source of product information.

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The Internet is where it’s at in marketing today, and online video is exploding.

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During a recession, many businesses experience a decrease in revenues. Amazingly, a number are implementing what has to be the stupidest recession-fighting business strategy ever devised: charging customers MORE to make up for the lost revenue.

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The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.

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