Marketing yourself: Be battle-ready — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
  • LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

With more talent chasing fewer jobs, especially in the financial sector, it can’t hurt to freshen up your résumé and look around:

Brace yourself. MBAs, to give one example, are flooding the market. Recruiters receive 50 to 60 résumés per opening where they used to get 10 to 20, so concentrate on showing how you contributed to the bottom line.

Pay attention to keywords. Many HR departments and recruiters now search résumés for keywords. If you haven’t been on the market for a decade or so, make sure your résumé contains the requisite jargon.

Reinvent your career image as a value-added contributor and collaborative colleague by applying the strategies in our interactive webinar Getting What You Want: The Insider's Guide to Building Workplace Influence

Don’t go overboard. Before subscribing to something like, which lists only jobs paying $100,000 or more, check the free part of the web site to see whether it covers your industry.

Hire a pro. Would you have an amateur copywriter put together your most important marketing piece? Check the Professional Association of Résumé Writers & Career Coaches or And remember that résumés, like everything else, run through fads. Go with the flow.

Dwell online. Make judicious use of social networks such as Facebook and LinkedIn, where Oracle’s new CFO found his job.

Broaden your search. If you’ve been working within a fairly narrow skill set, consider a more general position where you could use those skills plus other leadership attributes you’ve acquired. Flexibility may mean taking a job for which you’re overqualified, accepting a “fallback” position or leaning into a stretch job.

Don’t take it for the money. You’ve heard this one before. Do something you like with people you respect. Life is too short.

— Adapted from “The Six-Figure Job Hunt,” Jeremy Caplan, Time.

Leave a Comment

Previous post:

Next post: