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Bookshelf: Toot Your Own Horn

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in Career Management,Workplace Communication

You probably know that you can benefit from more self-promotion. But then you start listing excuses: I’m shy, I’m modest, I don’t know how, etc.

Raleigh Pinskey won’t hear any of it. Her book, 101 Ways to Promote Yourself (Avon Books, New York, 1997) tells how you can improve your name visibility by attracting media attention, leading community outreach efforts and networking with flair. A Los Angeles-based marketing consultant, Pinskey writes for entrepreneurs, small business owners and executives who want to enhance their reputation.

Pinskey notes that public speaking can help you expand your visibility, whether you’re educating consumers on your products or helping other professionals improve their productivity. She also reviews the use of the following audiovisual aids:

Flip charts. While they’re flexible and ideal for audience participation, they’re also a bit clumsy and may not enhance your professional image. By stapling two sheets together before your presentation, you’ll find it easier to turn the page and prevent the group from reading ahead.

Overhead transparencies. As long as you don’t overload your overheads with too much data or small print, they can reinforce your point visually. Put all overheads in frames so that you can align them better for public viewing. Better yet, use the edge of the frame to jot down reminders to help you during your speech.

Handouts. Use printed material to supplement your presentation and summarize key points. Just don’t give listeners your material too soon or they’ll read ahead.

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