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Packaging yourself for the marketplace

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in Leaders & Managers,Management Training

Every product needs a marketing plan … even you. Learn how to “brand” yourself to show what you can offer and how you can grow within the company.

Admin trainer and author Joan Burge ( suggests a two-pronged approach to packaging yourself:

1. Indirect marketing. “This refers to how people perceive you (your career aptitude) by your quality of work, your professionalism, the way you dress, your intelligence and your eloquence,” says Burge. “And people—especially in management—do pay attention to all the little things.”

Her advice: Act as if you’re in the spotlight, always rising to meet a challenge or adeptly handling a situation. Because the truth is, you are.

2. Direct marketing. “This involves taking action so others are even more aware of all the value you bring to your position, office, department, manager and employer,” she says.

Her advice:

  • Provide regular status reports to higher-ups, detailing everything you do to streamline and simplify their jobs.
  • Offer proposals to your manager for job-title enhancements, promotions or wage increases. Highlight any of your contributions that have boosted productivity, efficiency or the bottom line.
  • Share success stories about the teams you lead or are involved with, so that your praise reflects well not only on the group, but also on you.

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