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Power-drive your status with golf events

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in Office Communication,Workplace Communication

Here are some tips on how to score with clients, vendors and top organization honchos by staging the perfect golf outing:
  • For a memorable experience, hire players from the pro tours to take part in your event. They can lead a clinic, pose for photos with attendees, play one hole with each foursome, and mingle at the reception.
  • You may persuade a local TV celebrity to join your group at little or no cost. If you want a dinner emceed or you’d like to bring in a big-time celebrity, expect to pay something between an honorarium and a full appearance fee. If you’re holding the event partly for charity, you can find someone for a reduced price, or free.
  • A growing number of courses offer golf carts equipped with satellite tracking and communication programs so you can keep tabs on your guests, their scores and their lost clubs.
  • If you’re combining work with play in one day, end your morning meetings by 11:30 and schedule a shotgun start for 12:30. Put box lunches and coolers in each cart.
  • Ideally, you should offer enough refreshment carts so that players see one every three or four holes. Bonus: For maximum visibility, ask your organization’s president to ride around in a refreshment cart and visit everybody.
Corporate hospitality at professional tournaments varies widely, from sharing a tent to buying a table and tickets, or even individual passes. For more on golf events, check out:

1. www.corporategolf.com

2. www.worldgolfevents.com

3. www.greatgolfevents.com

4. www.pgatour.com/tournaments

5. www.tsesports.com.
  • Play in your own event!
— Adapted from “Short Shots,” Robert Carey, Successful Meetings, www.successfulmeetings.com

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