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Use the Web for creative recruiting

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in Hiring,Human Resources

If you’re hunting for new hires, don’t just rely on the big Web sites such as and Instead, periodically browse the Web sites of a handful of your competitors. Look for news on any corporate relocations, office closings or realignments of divisions. Some firms list all their recent press releases, which often contain important announcements—including downsizings—that can guide you to potential candidates. And whenever you meet a job prospect, do a Web search using that person’s full name. You never know what will turn up. Example: A hiring manager met a promising sales rep whom he wanted to recruit. But later that day, he typed in the rep’s name in a search engine and discovered that this person had written a few inflammatory letters to the editor in a trade magazine.

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