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How Parcells turns losers into winners

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in Best-Practices Leadership,Leaders & Managers

Bill Parcells, who has already led three National Football League teams from mediocrity to excellence and is working on his fourth (the Dallas Cowboys), operates on three basic rules:

  1. I’m in charge. Don’t wait to earn your leadership. Establish it right away. Parcells tells his teams at the start that he will not tolerate losing. He’ll give weak players a chance to improve, he tells them, but those who don’t will not stay with the team.
  2. Confrontation is healthy. Parcells believes in pushing people to perform. It’s intense, it’s emotional and when you’ve provoked a reaction, he says, “You’ll know you’ve reached them.”
  3. Losing is history. You have to change the mind-set of people who are used to losing. To charge the air with success, Parcells sets small goals and hits them, to build confidence. His early goals: play smart, condition well, play hard and stick together.

 When your team starts reaching those goals, make sure everybody knows it. Grab any chance to be positive … and then trot out the next goal.

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