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Innovative recruiting tactics to find new talent

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Patrick DiDomenico

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in Centerpiece,Hiring,Human Resources

With unemployment running near record lows, it’s getting harder to find qualified workers. And, worse, potential employees aren’t responding to some of the tried-and-true recruiting methods like sending a targeted message through social media platforms, such as LinkedIn.

As a result, more recruiters are going on the offensive with new, more direct methods to lure passive candidates.

“While posting on job boards offers companies visibility among active job seekers, advertising beyond these websites is key to reaching—and converting—today’s growing demographic of passive job seekers,” says Chris Loretto, VP of digital marketing firm Adtaxi.


Employers are increasingly adding text messaging to their recruiting platforms, focusing on everything from connecting to past candidates about new opportunities to asking initial screening questions before phone interviews.

It seems to be working. Candidates only o...(register to read more)

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