Getting it together in Google Groups

Google GroupsIf you’re lucky enough to be in a G Suite shop, you can create Google Groups. A Group is like a hub where a team can keep track of their discussions. It gets its own email address, like sales-team@startfeelingsmarter. com, in one of 4 ways:

  • Email list—An email list allows users to post from the web or through email.
  • Web forum—This allows team members to interact with the group. It can be moderated like traditional discussion groups.
  • Q&A forum—Features are enabled that support the asking and answering of questions and issues. Topics can be marked as resolved or be rated. People must post through the web interface, but also get updates via email.
  • Collaborative inbox—Topics can be assigned to other members and treated as tasks that can be resolved or reassigned. Additional options are available to categorize issues and control who can assign and receive tasks.


1. From the “waffle” on the G Suite main page, click the More link at the bottom of the app gallery. Scroll down till you find Groups. Click it. And, click the Create button.

2. Name your group. The email address and group URL are created automatically. You can alter both by changing the group email address field entry.

3. In the next two fields you can type a description and adjust the group’s primary language. Be sure to provide enough detail in the description so users know what is expected of them in the forum.

4. Select one of the 4 group types (see above) and choose the basic permissions. You can extend view or post access to only users in the same organization, invited users or anyone at all.

Group types

5. Click the red Create button at the top of the page.

Google Group has been createdDepending upon the permissions you’ve set up, you can now invite anyone you want. They’ll receive an acceptance confirmation and a link to the group to create posts. All the appropriate opt out links are also included in the e-mail. The link can be saved as a shortcut on the desktop, but will also appear below the folders in a Gmail account.

Now, depending upon the group style chosen and the permissions, discussions, collaboration and idea sharing can commence!

To avoid clutter, remove groups that have served their purpose. If you find that groups are a useful way to collaborate, keep user engagement by perhaps creating a group about the organizations groups. When groups don’t serve the user community anymore, get rid of them! For those groups that have high-value content, keep things fresh and interesting by posting new things, at least weekly.