Your brand needs your attention

Your professional brand is the way you present yourself to the workplace. Sharon Florentine writes at CIO that failing to build your own brand means one will get created without your input, which may not be one that you like. She offers tips to help.

Watch your online reputation. A quick online search of your name can turn up a lot of information about you. Regularly check online to see what comes up to make sure everything is accurate and appropriate.

Align your purpose with your brand. Think about your purpose, mission and goals in your career, and align them with your personal brand. You want your brand to encompass the things you value so you can begin to exemplify them in your day-to-day life.

Establish credibility. Sharing online and speaking with others means the information you spread will reflect on your brand. Share information that correlates with your brand.