The problem with ‘little’ typos

Too many content creators believe that a few typos in a blog, social media post or sales copy are “just fine” because people don’t pay attention to them. The experts disagree. In fact, they say typos can decrease your sales. Here’s why:

Typos hurt readability. If your copy is littered with missing or misused punctuation, wrong words and poor grammar, it is harder to read. Even if what you’re saying is extraordinary, readers can become distracted by mistakes. If your audience struggles to read what you’re saying, they’re less likely to engage with the content, share it with others or follow your Calls to Action.

Mistakes tank your credibility. Your content, especially social media, is often the first impression you make on potential customers. If your content is filled with mistakes, people can perceive you as careless, unprofessional and uneducated, and that decreases your credibility. People don’t want to buy from businesses they don’t trust.

The lesson: Proof every piece of content you create, including those tweets. If you aren’t up to the challenge, find someone who is—even if that means hiring a freelance proofreader.

— Adapted from “How Typos in Your Content Can Cost You Sales,” Caitlin Pyle, Influencive, www.influencive.com.