• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Four big bad sales myths of 2018

Get PDF file

by on
in Leaders & Managers,Management Training

by Justin Jones

I recently had the opportunity to debunk a few myths about wolves. I visited the Colorado Wolf and Wildlife Preserve and came face-to-face with some misconceptions. Our culture is permeated with tales of the Big Bad Wolf, leading to widespread hunting of these animals to the point of endangerment. The reality is that people have nothing to fear from wolves.

My experience with a particularly friendly wolf, Micah, got me thinking about how, in sales, we sometimes constrain ourselves with limiting beliefs, or myths, and the New Year is the perfect time to debunk these falsities and rethink how you are going to approach sales in 2018.

Myth # 1: Expertise is the Source of Our Credibility. Most of us are all too eager to demonstrate our product and business knowledge and quickly take control of a customer interaction to demonstrate expertise. We believe this will help our clients trust and buy from us. However,...(register to read more)

To read the rest of this article you must first register with your email address.

Email Address:

Leave a Comment