7 latest & greatest social tools

1. Google Analytics. While it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns and help you measure social ROI.

2. Snaplytics. Among major social networks, Snapchat provides the least data. Luckily, there are third-party tools you can use to gain more in-depth Snapchat analytics. The most popular is Snaplytics, which offers data on snaps, audience growth and more. Another feature is that it gives you insights on your Instagram stories.

3. Iconosquare, a tool specifically for Instagram. One of its standout features is that, in addition to analyzing photos and videos, it gives insight into Instagram stories.

4. Buzzsumo is different from other tools in that it looks at how content from your website performs on social media. For instance, if you want to see how many shares your latest blog received on Facebook and Twitter, Buzzsumo can tell you. Buzzsumo will not only show you the number of shares for each item of content, but which type of content performs best on each network.

5. ShortStack. Have you ever run a social media contest? Did you stop at picking a winner, or did you take time to analyze how the contest went? This contest app also provides analytics. By analyzing your contest’s performance, you’ll be able to see engagement metrics and identify which types of contests work best.

6. TapInfluence. With influencer marketing becoming one of the most common social media tactics, there’s a growing need to measure it. TapInfluence is a complete platform that researches potential influencers and tracks campaign performance.

7. Sprout Social. This list is provided courtesy of Sprout Social, so of course it gets our nod. With Sprout’s social media analytics, you can measure performance across Facebook, Twitter, Instagram and LinkedIn, all in a single platform.

Source: Sprout Social