You could have the best idea in the world, but if you botch your presentation of it, no one will care. Follow these tips to state your case well:
Be brief—without omitting the important stuff. Cover two to three main ideas. Get right to the point, and don’t drone on or go off on tangents.
Prepare. The best way to ensure that you stick to your points is to practice them. If you want to sell this idea, you need to nail the presentation, so put in the time.
Don’t overexplain everything. When you start going into minute details, you lose your audience. Trim down your message to the most succinct statements, while still being clear. That helps to keep the audience interested because they want to learn more.
Invite other people to weigh in. Once you have said your piece, ask your listeners to offer feedback, and then listen to what they say. You can also encourage them to ask questions. Then offer thoughtful responses to keep the conversation going.
— Adapted from “The Secret to Effective Communication: Keep It Short,” Nicole Fallon, Business News Daily, www.businessnewsdaily.com.