Close more sales with this approach — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
  • LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Close more sales with this approach

Get PDF file

by on
in Career Management,Workplace Communication

Planning a sales presentation that needs to knock the socks off the client (and your manager)? Use a conversational presenting approach, where you allow the conversation to control the presentation, instead of the other way around. Here’s how:

Focus on four key areas. Ask yourself: “What does the audience think before hearing my presentation? What do I want them to think afterward? What is the audience doing before hearing my presentation? What do I want them to do afterward?” Include only content that ultimately guides them to think and do what you want them to do later.

Tell a relatable story. Present a story that your listeners can picture themselves experiencing. Include a hook, or the part that captures their attention; the problem/conflict that they have or will experience; and the solution.

Integrate questions throughout. Avoid a long Q&A session at the end of the presentation. Instead, weave questions to the customer throughout your presentation, and encourage them to interrupt you to ask questions as they arise.

— Adapted from “5 Presentation Tips to Close More Sales,” Spence Waldron,

Leave a Comment

Previous post:

Next post: