People tend to open text messages within seconds of receiving them, so it can be a great way to disseminate information quickly to many employees. Just make sure you follow these rules when you mass text:
Use it for quick messages. Text is not the tool for long or detailed messages. They should be no longer than a sentence or two and are best used to share concise updates or notifications or to ask urgent questions.
Make text relevant to recipients. If the information doesn’t matter to them or directly impact them, don’t include them on the text message.
Respect people’s personal time. Don’t send texts all hours of the night, unless the message can’t wait (for example, if you’re closing the office because of inclement weather).
Stay on topic. If you end up in a conversation over text with an employee, be succinct and focused. If necessary, call the person to finish the discussion.
—Adapted from “Keep It Simple: Mass Texting Rules You Must Follow,” Kristen Vanstrom, www.business.com.