In building its list of the world’s most innovative companies, the editors of Fast Company found precious few repeats from last year. Some lessons:
Organizations can learn. The top two firms in 2016, BuzzFeed and Facebook, thrive by embracing constant evolution in products and processes. BuzzFeed’s video teams are reorganized every three months, its native ad programs evolve through iterative testing, and new data metrics like viral lift are developed.
Tech has no monopoly on speed. Fast food has never been faster. Take Taco Bell. CEO Brian Niccol urges his team to “break a little glass.” The chain rolls out a new menu item every five weeks.
Mobile is just beginning. The devices in our pockets are not just phones or computers but platforms for entirely new markets. Robinhood has burst into investing, and Shyp will pick up and pack anything for you.
— Adapted from “15 lessons of innovation for 2016,” Robert Safian, Fast Company.