YELLOW JOURNALISM: News articles based on unsubstantiated claims and exaggeration to attract readers without much thought given to the integrity of the facts.
WHITE LABELING: Making a program or service available to others at a cost so that they can attach their own design and branding to it, with the heavy lifting already done for them.
DYNAMIC CONTENT: Web content that is constantly changing and being updated, usually based on the interests of the individual viewing it.
LAME DUCK: An elected official who is not eligible to run for office again and is merely serving out a fixed term.
ARBITRATION: The process of resolving disputes by agreeing to a third party’s decisions on a course of action.
THOUGHT LEADER: Someone who publishes and is quoted often in their field of expertise and is considered a go-to source of insight.
GROWTH HACKING: Usually spoken of in relation to startup companies, it’s the process of experimenting with marketing and technology to find the most efficient means for fast, dramatic business results.
CARPETBAGGER: A negative term describing someone who comes in from outside to take advantage of a situation for personal gain.