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How high is your digital IQ?

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in Best-Practices Leadership,Leaders & Managers

Developing and executing a digital strategy is too important to delegate or outsource. According to the 2015 Global Digital IQ survey, three-quarters of chief executive officers—76%—now believe they champion digital technologies. As recently as 2013, only 57% of executives surveyed said their CEO championed digital, before rising to 73% last year.

Digital strategy is now integral to every CEO’s job. Why? Because:

1. Tech budgets now permeate every business function.

2. It’s about competitive advantage. Companies that excel in digital strategy are twice as likely to achieve rapid growth.

3. CEOs are uniquely poised to take the broader view, looking ahead to the disruption that digital changes will bring.

— Adapted from “Why a CEO’s Digital IQ Matters,” Juan Pujadas, strategy+business.

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