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5 keys to designing a mission statement

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in Centerpiece,Leaders & Managers,Team Building

mission statement

by Dr. Chuck Bamford

In a long history of looking at mission statements, researchers and practitioners have almost universally acknowledged the value of a singular mission as a driving force for a company and, yet, have been inconsistent in advising what a great mission statement might look like.

An effective mission statement needs to not only be specific to that organization; it must highlight and focus the energy of everyone in the organization in the direction that the top management team believes is best for the business. Here is a five-point approach to creating an effective mission statement:

1. SHORT: Does it fit on a coffee mug? Keeping the statement short may be the single most important element of a well-designed mission statement. The mission statement is not a tome that describes everything you’ve done or might do and how you will do it. It’s a short direct statement that can be easily recalled within the organ...(register to read more)

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