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4 tools to give your social media a big boost

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in Office Technology,Web Tools

As social media moves toward a ‘pay for play’ model, brands need to use even smarter tools and strategies to reach their fans and followers, says Amanda Pressner Kreuser, the co-founder and managing partner of MastheadMedia.

“If you want to make the most of every piece of content you create, you’ll need to set aside a paid social budget—

and do a serious audit of your go-to social apps,” says Kreuser. She suggests four of the best digital marketing resources to help you design, manage, track and analyze your brand’s social media and online presence.

1. CrowdTangle—CrowdTangle lets you see exactly what topics are trending, in real time. It also provides data on the best time to post about different topics and what keywords are performing the best.

CrowdTangle shows you where your social traffic comes from, and it allows you to track as many social accounts as you want. It’s still in private beta, but it has several large editorial clients.

2. Raven—Raven automates the process of tracking and reporting data across channels and creates customized, mobile-friendly re­­ports. It can also analyze the overall SEO (search engine optimization) health of your brand’s website. Its Site Auditor tool gathers data about SEO key performance indicators and creates a report that integrates more than 20 different data sources—including Google Analytics. This feature identifies if there are any areas of your company’s website that need an SEO makeover, and the specific issues that need to be fixed.

3. Canva—Australian-based design app Canva provides the tools to create visually engaging social media posts, presentations, banner ads and more using the app’s layouts and access to millions of stock photos. The app is easy to use.

4. TweetReach—TweetReach gives you real time analytics on the total number of impressions your tweet receives after it has been retweeted, including how many users contributed to retweeting. A basic version of TweetReach is free and allows you to track tweets for a short period of time.

— Adapted from “Tools of Engagement: How to Boost Your Social Traffic Without Paying for It,” Amanda Pressner Kreuser, Inc.

{ 1 comment… read it below or add one }

Sarah A. Parker April 19, 2016 at 12:07 pm


Thanks for including TweetReach by Union Metrics in this! We do offer free Twitter snapshot reports that give a great idea of the conversation around a hashtag, keyword, account and more. Interested readers can try that out here: https://unionmetrics.com/free-tools/twitter-snapshot-report/

Thanks again!

– Sarah A. Parker
Social Media Manager | Union Metrics
Fine Makers of the Union Metrics Social Suite & more


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