Being active on LinkedIn has become a career essential, but it can be a challenge. Kim Brown, Syracuse University Career Services, spends a lot of time reviewing LinkedIn profiles and noticed people make these common mistakes.
1. Your profile has typos. Typos are common—even in simple areas such as company names or job titles. Proofread your profile thoroughly.
2. You don’t have a profile picture.
3. Your profile picture is inappropriate. Keep your personal pictures on Facebook and select a professional one to put on LinkedIn.
4. Your headline is boring or nonexistent. Be creative and descriptive here. Don’t put just “marketing assistant.”
5. You haven’t completed the summary section. The keywords you include here is how people will find your profile in a search. Don’t leave it empty.
6. You aren’t taking advantage of the sections feature. Breaking your profile into separate sections focusing on different aspects of your skills and experiences makes it easier to read.
7. You aren’t using LinkedIn Groups. Join groups that focus on your professional interests, and talk to others in the group.
8. You don’t write a personalized message with connection requests. When you connect with someone for the first time, write a personalized message instead of using the default.
9. You aren’t sharing content. Share a professional photo, article or update once a week.
— Adapted from “19 Terrible LinkedIn Mistakes You’re Making,” Jillian D’Onfro, Business Insider.