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3 don’ts for talking to the media

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in Leaders & Managers,Leadership Skills

In the world of social media, even harmless comments taken out of context can spread like wildfire and damage your organization. Tips to stay out of trouble:

•  Don’t talk about what you don’t know. Reporters will often start with front-line employees to gain a scoop. Tell staffers to transfer those calls to someone assigned to handle media inquiries, such as HR.

•  Don’t exaggerate. Feel free to brag a little about your products and services, but always be honest.

Even a slight exaggeration can make your organization look dishonest to the public.

Plus, you could find it hard to gain coverage from reporters in the future if you fib even once.

•  Don’t spin negative ­­publicity. You’ll likely just come across as making excuses or hiding the truth. Stick to the facts, and focus conversations on how you are resolving an issue.

— Adapted from “Why You Should Always Be Honest With the Media,” Richard Lorenzen, The Huffington Post, www.huffingtonpost.com.

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