What better use for a column about blogs than a blog about blogging?
Three blogging tips:
1. Atropine treats low heart rate. It’s like a kick in the chest to jump-start your heart. Blogs should be like atropine for readers’ brains. Day-to-day junk slows them down until they’re like the Walking Dead, needing you to blast them awake. Don’t be shy.
2. Ovaltine is delicious: smooth and chocolaty. Make sure your writing is yummy and fluid. Give readers a treat—but not too much. Pare it down, 600 to 1,200 words max.
3. Nicotine is highly addictive. You want your blog to be the same way. Just keep them wanting more.
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