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Write clearer, simpler copy

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in Office Communication,Workplace Communication

Simplifying your writing allows you to connect with more people and ensures that you convey the appropriate message. Follow this advice to write content everyone can understand:

1. Warn readers when you change topics. Don’t jump from one topic to the next without alerting readers that you are about to change directions. Cue transitions with headers, bullets and words, such as “in addition,” “next,” “then” and “finally” to keep readers from getting lost.

2. Keep it short. Limit your paragraphs to six lines and sentences to 25 words. Breaking the text up that way offers readers a chance to pause, process and understand what they just read.

3. Use examples. Provide specific examples, anecdotes and illustrations that support your words.

4. Remove unessential words. If you don’t need to say it, don’t. Exclude filler, adjectives, adverbs and redundant language that doesn’t serve a purpose. In addition, use fewer words to say the same thing, and opt for common, shorter words over long, fancy ones that some people will not immediately understand.

— Adapted from “How to Simplify Your Writing,” Neil Patel, Hubspot Blogs, blog.hubspot.com.

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