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Lure top candidates with engaging ad format

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in Centerpiece,Hiring,Human Resources

job adLooking for a fresh way to cut through the clutter of today’s competitive online recruitment environment? Try this help-wanted ad format, currently in use by Hillel International—a nonprofit that connects college students from around the world—to hire a new manager.

It actively engages candidates, helping them envision themselves doing the job. Instead of bare-bones bullet points listing duties and qualifications, this template spotlights organizational culture and paints a picture of what the work will involve.

Consider incorporating some of these categories in your next online recruiting pitch. The “you” in these headings is the ideal candidate.

What you’re great at: A place to describe the primary candidate attitudes and aptitudes being sought.

What you’ll bring to the job: Essential qualifications, such as skills, knowledge and experience.

As [job title], your typical day may include: One of the most illuminating parts of this ad format, it’s an opportunity to provide examples of the kinds of activities the successful applicant will engage in.

What you’ll own and how you’ll grow: Emphasizes the position’s strategic importance, where it falls in the organization’s hierarchy and supervisory responsibilities.

What we’re about: An overview of why the organization exists and what it does.

What you’ll get out of it: A description of tangible and intangible rewards.

To apply: Nuts-and-bolts description of how to apply and how the hiring process will work.

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