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Uh oh! You’re losing ’em

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in Centerpiece,Office Communication,Workplace Communication

business woman giving presentationPresentations are a common means of communicating with larger groups in the business world, but designing a meaningful presentation in the midst of your many other management tasks can be a tall order.

Here are a few simple tips to designing an impactful presentation, in just a half hour.

Break it into pieces first

Creating a broad outline of your presentation gives you a visual understanding of the many pieces and parts of information you’ll want to address, which can be “edited” or omitted due to redundancy, and reveals the most efficient way to present facts and findings so you’re equipped to craft a streamlined presentation that flows like a story.

The “start” of the presentation should include the information that frames what you’re going to address, while the middle addresses detailed information. The “end” will define your recommendations to influence your audience.  

If your presentation includes several different pi...(register to read more)

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{ 1 comment… read it below or add one }

William Lawyer March 2, 2015 at 10:11 am

For those doing marketing presentations outside their company, one of my pet peeves is the presenter who spends the first fifteen minutes (or longer) telling the audience how wonderful his company is and bragging about all the other companies doing business with them. Often times this person is the “opening act” who will introduce the primary presenter. The primary present then spends another ten minutes reviewing his illustrious background.

I’ve made it a point to instruct all such presenters with something like this: “We don’t care how wonderful you are and how many companies you work with. THAT information will only be relevant if we decide to adopt your product. So get to the product immediately. If we like what we see, we’ll ask for more information about who you are.”

William J. Lawyer
IS Coordinator
City of Marshalltown (IA)


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