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Improve staff survey response rates

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in Office Communication,Workplace Communication

Most organizations have adapted the time-worn employee suggestion box into some form of survey. Whether conducted online, via email or in writing, employee surveys can provide a wealth of feedback about individuals, teams and the organization as a whole.

However, even the most proactive organizations struggle with getting employees to complete and return surveys. Use these three tips from SurveyMonkey to improve employee survey response rates:

  1. Encourage anonymity. Employees are significantly more likely to answer survey questions honestly and insightfully when they don’t have to attach their names to the answers. Surveys that guarantee anonymity result in higher response rates and more actionable feedback.
  2. Allow unstructured answers. Open-ended questions that allow for unstructured feedback give employees the opportunity to share opinions and emotions. Include some open-ended questions and give respondents the space to write meaningful free-form answers.
  3. Make it low-key and stress-free. Filling out a survey full of corporate jargon, technical language or unfamiliar terminology alienates employees and discourages meaningful answers. Write the survey using conversational language, and include a call to action, rather than a forceful requirement, for responding.

— Adapted from “Performance Review Evaluation Survey Templates,” the staff at SurveyMonkey, www.surveymonkey.com.

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