In this age of digital communication, sending handwritten thank-you notes is a unique way to show your contacts, customers or employees that you care.
Research done by Donors Choose shows that sending handwritten thank-you notes can also have a direct impact on your business. According to the controlled study, 38% of donors who received handwritten notes made subsequent donations. Follow these tips:
- Do it regularly, at a set time. Once per week, dedicate 15 minutes to handwriting a couple of notes to people. Example: Dave Kerpen, CEO of Likeable Media and New York Times best-selling author, writes three or four thank-you cards every morning before work.
- Invest in stationery. Inexpensive personalized cards and thank-you notes are budget-friendly and can reinforce your brand. Example: Get 40 5.5" x 4" flat thank-you cards for $28 at Vistaprint (www.vistaprint.com).
— Adapted from “The Tech-Free Secret to Business Success,” Dave Kerpen, LinkedIn.