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Read ’em & reap: Inbound Marketing

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in Office Communication,Workplace Communication

Inbound Marketing by Brian Halligan and Darmesh Shah

Considered the definitive work on using social media and search engine optimization to generate inbound sales and marketing leads, the concepts in this book by the founders of social marketing juggernaut HubSpot are backed by reams of research and daily implementation.

The central focus is easy to grasp: Attracting customers by creating online hubs of remarkable content works better than relying on the tired techniques of direct marketing, cold-calling and email pitches.

While experience in social media or inbound marketing is not necessary to leverage the ideas presented by this groundbreaking book, general familiarity with marketing and sales techniques will help readers get the most out of it ($24.9,9 Wiley, www.wiley.com).

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