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Leverage LinkedIn to gain clients

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in Career Management,Workplace Communication

LinkedIn is a powerful resource for business professionals when used correctly. Are you making these three mistakes?

  1. Incomplete profile. Create an experience for people who view your profile. Upload blog posts, videos, text, images and more. The more you add, the more you will show up in searches.
  2. Out-of-date content. Make sure your content and contact information are up to date. And provide regular updates to let people know what you are currently up to.
  3. Irregular posts. Keep your content fresh, and publish on a regular schedule. Share articles you’ve written or that reference you or your organization. Post news about your industry and other informative information. You’ll appear in people’s newsfeeds regularly, and that builds your name recognition and shows your expertise.

— Adapted from “4 Common Mistakes PR Pros Make on LinkedIn,” Steve Goldstein, www.prnewsonline.com.

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