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3 reasons to stop using ‘so’

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in Office Communication,Workplace Communication

As language has become more casual, the use of “so” to begin sentences is becoming more common. Here are three very good reasons to banish that usage starting today: 

  1. It can imply that you are talking down to others. Essentially, you are saying that you have to simplify your thoughts for them. Example: “So here is the idea again.” Though more subtle than saying, “Let me explain,” it can still be insulting.
  2. It can make you seem like you are stalling. Drawing out a long “So” after being asked a question makes it seem as if you are buying time. Example: “Soooooooo … you want to know about the warranty?” That diminishes your credibility. 
  3. It can make you seem uncomfortable with what you are saying. Example: “So how much does it cost per unit?” You’ll come across as much more confident without it.

— Adapted from “How a Popular Two-letter Word Is Undermining Your Credibility,” Hunter Thurman, www.fastcompany.com. 

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