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Market with engaging emails

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in Office Communication,Workplace Communication

Your subscribers’ inboxes are likely overflowing. To keep readers interested, you’ve got to write convincing, engaging emails. Here’s how:

  • Write your draft quickly. More of your personality comes through when you write fast. Write your draft quickly and be lively. You can edit later.
  • Avoid wordiness. Keep your messages short. Make your points quickly and clearly.
  • Get personal. Be conversational; incorporate the word “you” and ask questions in your text. Change your greetings and closings each time.
  • Be unpredictable. Experiment with your layout. If the email looks the same as last week’s, recipients may not read it.

— Adapted from “37 Tips for Writing Emails That Get Opened, Read, and Clicked,” Henneke Duistermaat,

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