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7 ways to market on LinkedIn

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in Office Communication,Workplace Communication

LinkedIn is ideal for promoting your organization. Here are seven ways to make your organization more visual on LinkedIn:

  1. Master your profile. Make your profile stand out with keyword optimization and a strong headline. Add recommendations and endorsements.
  2. Provide visuals. Use quality company photos, charts and videos to liven up your page.
  3. Share content. Be active and share relevant articles. Include content that directs clients back to your website.
  4. Be social. Reach out to past, current and prospective clients.
  5. Promote the messages of others. Cross-promoting helps build relationships and increase the likelihood that others will share your information.
  6. Be dependable. Post updates and new content on a regular basis.
  7. Advertise. LinkedIn advertising allows you to zero in on a targeted market.

— Adapted from “How to Use LinkedIn to Promote Your Professional Services,” Stephanie Frasco, www.convertwithcontent.com.

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