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Create a standout job posting

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in Hiring,Human Resources

When you need to fill a position, don’t put together a rushed job ad. Follow this process to craft a job description that will attract top talent:

  • Read competitors’ ads. Research what you’re up against. Find ways to make your post stand out from the competition.
  • Provide an overview. Don’t list every duty of the job. That can overwhelm applicants. Instead, share why your organization is a great place to work and hit the high points of the job.
  • List required qualifications. Reduce the number of unqualified applicants that you get by stating the experience, education and physical requirements mandatory for the position.
  • Proof it. Don’t tarnish your reputation with a sloppily written job description. Have one or two other people proof it before you post it online.

— Adapted from “How to Write Job Ads Top Candidates Can’t Resist,” Minda Zetlin,

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