Master the art of upselling — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
  • LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Master the art of upselling

Get PDF file

by on
in Office Communication,Workplace Communication

When it comes to upselling, salespeople often don’t make the offer, come across as too pushy or fail to convince the consumer. Upsell effectively like this:

  • Present the upsell as an opportunity. Even if you fear a “No,” offer the upsell. Ask permission to tell customers about it if you feel awkward launching right in.
  • Explain the benefits. Paint a picture of why the upgrade would make the customer’s experience better.
  • Focus on the customer. Make the upsell all about the customers. They don’t care how it affects you; they want to know how it will change their lives.
  • Demonstrate. Offer a hands-on experience to show the benefits of the upsell.
  • Group more than one. Lay out all upselling options on the table and offer them as a bundle. Highlight how each component will benefit customers in their day-to-day lives.

— Adapted from “30 Seconds to Significant Sales: How to Upsell Without Turning Off Your Customer,” Jeff Mowatt,

Leave a Comment

Previous post:

Next post: