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5 ways to ensure that your marketing video will suck

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in Office Communication,Workplace Communication

Tips from an Online Video Marketing Specialist

Online video marketing has become a staple, with 81% of companies producing video content for their websites and 69% producing it for social media, according to the 2014 Online Video Production Trends Report.

“There are loads of marketing videos on the web now, and some are extremely effective,” says Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart VideoTechnology (http://InVidz.com). “But there are plenty that just don’t work.”

Santoro says she’s noticed common themes in the latter group. Based on those, here are her five ways to ensure that your marketing video will suck.

1. The video takes too long to get to the point. In the age of the tweet, marketers have only a few seconds to capture a viewer’s attention. In order to get the viewer to engage, a marketer must put serious thought into what the main point of the video is, and then c...(register to read more)

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